Joshua Stevens

I’m a designer based in Naarm specialising in digital with a passion for purposeful design and creating meaningful user experiences.







ClientProject

Grill’d

 Design Library
When I joined the creative team, there was no digital library and all the designers were building assets by duplicating old projects, updating the images and redesigning the creative depending on the campaign.

With a recent rebrand, I quickly saw the opportunity to build a Figma digital library for the creative team, digital team and external developers to access, not only to store all of our brand assets, but align the crossfunctional teams with standised templates for EDMs, landing pages, app assets, social assets and digital banners. 

This also inabled us to store and componentise our product images so we could update assets as we updated new imagery.Image 1: Figma eccommerce image library and components
Image 2: Figma logo library and components
Image 3: Various EDMs built with the Figma component system EDM Templates
In addition to the design library, I also saw the need for a responsive EDM template for the team to use that would mirror what we built in Salesforce Marketing Cloud for BAU and campaign customer journeys.

After reviewing with the creative and marketing teams to align and confirm required modules, we signed off a template for the brand to use and handed it off to our dev team to be built in HTML.
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