Joshua Stevens
I’m a designer based in Naarm specialising in digital with a passion for purposeful design and creating meaningful user experiences.
ClientProjectHattie
Brand Identity
Hattie Molloy is a Melbourne based florist who creates contemporary botanical arrangements that reject traditional ideas of beauty. In the early stages of her business, Hattie required a brand, business statement and stationary to launch with her new shopfront in Collingwood.
The concept was inspired by the sci-fi novel ‘Day of the Triffids’ by John Wyndham, which evolved into a refined and distinctive brand to reflect her floral arrangement, large sculptures and installations.
Deliverables:
Brand identity
Style guides
Stationary concepts
Signage concepts
Supply of print-ready artwork
Management of productionImage 1: Installed door decal for shop front
Image 2: Mocked up branded flyer
Previous project