Joshua Stevens

Hattie Molloy

Brand

Overview

Hattie Molloy is a Melbourne based florist who creates contemporary botanical arrangements that reject traditional ideas of beauty. In the early stages of her business, Hattie required a brand, business statement and stationary to launch with her new shopfront in Collingwood.

The concept was inspired by the sci-fi novel ‘Day of the Triffids’ by John Wyndham, which evolved into a refined and distinctive brand to reflect her floral arrangement, large sculptures and installations.

Deliverables

Brand identity
Style guides
Stationary concepts
Signage concepts
Supply of print-ready artwork
Management of production

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